Frequently Asked Questions

Everything you need to know about capturing social proof.

Key stats: 98% SMS open rate, 45% response rate, 90 sec avg reply

Getting Started

What is social proof and why is it important for business?: Social proof refers to real customer reactions and behaviors that demonstrate trust and satisfaction. It is important because 90%+ of buyers depend on other people's experiences before making a purchase.
What do I need to get started?: A phone number to send/receive messages, and a way to trigger the capture flow (NFC card, QR code, or manual trigger). Setup takes about 5 minutes.
Do my customers need to download an app?: No. Capture works entirely through native phone features - SMS, MMS, and phone calls. Customers do not need apps, portals, or new accounts.
How does the NFC tap work?: When a customer taps an NFC card, their phone opens a pre-filled text message. They hit send, and the capture flow begins automatically.

Do NFC taps actually improve engagement rates?: Yes. Studies show that well-placed NFC triggers achieve 15-25% engagement rates and can lift conversions by up to 30% compared with passive interactions.
How effective is SMS as a follow-up channel?: SMS is the highest-engagement channel available. Around 98% of text messages are opened (vs 20-37% for email), and response rates average 45% (vs 6% for email).
Why not just use email for testimonial requests?: Email has a 6% response rate and 20% open rate. SMS has a 45% response rate and 98% open rate. You'll collect 7-8x more testimonials with SMS than email.

What types of social proof can Capture collect?: Capture collects: voice testimonials (call recordings), video testimonials (MMS / media uploads), text feedback (SMS replies), and structured responses (guided flows).

How is pricing structured?: Capture pricing is usage-driven: you pay for SMS/MMS messages, voice minutes, media storage, and additional phone numbers. Flow creation does not add fees.
What's an SMS segment?: A standard SMS is 160 characters. Longer messages are split into segments. A 200-character message = 2 segments.

Do I own and control all captured media and feedback?: Yes. All captured media and text are owned by your account and can be exported at any time.
How is data stored and secured?: All data is encrypted at rest and in transit. Media is stored securely and only accessible to your account.
How does Capture handle compliance and opt-outs?: Capture automatically respects SMS compliance rules. If a customer replies "STOP", Capture halts outbound messages immediately.